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Dünya'nın En Büyük Açık Hava Reklamı
girisimcifikirler yazdı |
16 Kasım 2007
Sadece uçak yolcularını hedefleyen bir reklam aracı. Gerçekten özel bir durum. Hem niş bir alan, hem de çok dikkat çekici. Ad-Air isimli ingiltere merkezli bir şirket, sadece uçak yolcularını hedefleyen dev outdoor’lar ( 3 futbol sahası genişliğindeymiş) yapmış. İlk örnek ise Dubai’ye yapılmış ve Guinness rekorlar kitabına bile girmiş bu reklam. Doğal olarak internette de sıkça haber olmuş. Fikir güzel, uygulama güzel, reklamcılık şekli güzel ve akılda kalıcı. Bu tarz şeyler önceden tarlalara çiziliyordu ama bu genellikle hava alanı yakınına ve tamamen renkli baskılı olarak yapılmış.
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